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Why does Earthpaste have a warning label?

Posted at October 14, 2013 | By : | Categories : Learning | 6 Comments


We love Earthpaste for the same reasons you do — it does a great job with only a handful of  natural, beneficial ingredients. So if every ingredient supports good health, why is there a proposition 65 warning label?

Proposition 65 is a California law designed to protect consumers when they use products containing harmful materials. Because of the way the law is enforced, California residents are used to seeing warnings where you’d least expect them–at banks, at Disneyland, and now, on perfectly natural products like Earthpaste.

The most important ingredient in Earthpaste is Redmond Clay, a healing clay that has been used medicinally since ancient times.  Like many natural foods (including peaches and pears) Redmond Clay contains the tiniest amount of naturally-occurring lead. There is a natural products exemption to prop 65 (otherwise organic green beans and carrots would be 20 times over the limit!) but because of the way proposition 65 is enforced, it would be impossible for a small company like ours to withstand the cost of any “false positives” from aggressive prop 65 law firms.

Thus the warning stickers on Earthpaste. We hate doing it — we know our products are safe, we’ve seen them help thousands of people, and we use them ourselves every day — but a proposition 65 lawsuit, even one we would eventually win, would be really hard for a company our size to survive.

We’ve written about prop 65 in more detail here, where you’ll find more details and links to other resources. If you’re left with questions, please get in touch.

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  • Alisha

    October 23, 2013 at 3:06 pm

    I recently purchased the peppermint paste and was hoping to get the lemon one for the kids… After seeing this warning it freaked me out a little. Reading this has calmed me but is the warning the same for the kids paste?

    • Earthpaste

      October 23, 2013 at 8:37 pm

      Hi Alisha,

      We put the same warning on each tube, for the same reasons we talk about in this post. It’s been a frustrating legal technicality for us here, and I’m sure for our customers, too. If it helps you feel better, we all have kids, many of us toddlers and babies, and we don’t hesitate for even half a second to use Earthpaste for them!

      Sorry to make you wonder. Let us know if you have more questions!

  • Lorna

    January 21, 2014 at 4:55 am

    It’s sad that other toothpastes don’t have to have warning labels about all their horrible and even carcinogenic ingredients!

  • May Althouse

    February 4, 2014 at 5:12 am

    I think it is RIDICULOUS that you have to put that on your toothpaste!! What about the fluoride in the other toothpaste? Does it say anything of what you have to put on yours?? Fluoride is TOXIC and i’ll use your CLAY any day before i would use toothpaste with fluoride in it!!! I just bought a 4pk of your toothpaste and i absolutely LOVE the cinnamon one so far!!! :)

  • Susan

    February 20, 2014 at 5:29 am

    Proposition 65, eh? This mandatory labeling doesn’t surprise me. The government seems to be targeting the organic/natural industry and has done so for years. This includes heirloom seeds, herbs, homeopathic remedies to name a few…..yet California wouldn’t pass mandatory GMO labeling. This is kick butt toothpaste and i will continue using it.

  • Christine

    February 24, 2014 at 11:07 pm

    Thank you so much for clarifying this. My kids love it!

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