No chemicals or unnatural additives
Why does Earthpaste have a warning label?
We love Earthpaste for the same reasons you do — it does a great job with only a handful of natural, beneficial ingredients. So if every ingredient supports good health, why is there a proposition 65 warning label?
Proposition 65 is a California law designed to protect consumers when they use products containing harmful materials. Because of the way the law is enforced, California residents are used to seeing warnings where you’d least expect them–at banks, at Disneyland, and now, on perfectly natural products like Earthpaste.
The most important ingredient in Earthpaste is Redmond Clay, a healing clay that has been used medicinally since ancient times. Like many natural foods (including peaches and pears) Redmond Clay contains the tiniest amount of naturally-occurring lead. There is a natural products exemption to prop 65 (otherwise organic green beans and carrots would be 20 times over the limit!) but because of the way proposition 65 is enforced, it would be impossible for a small company like ours to withstand the cost of any “false positives” from aggressive prop 65 law firms.
Thus the warning stickers on Earthpaste. We hate doing it — we know our products are safe, we’ve seen them help thousands of people, and we use them ourselves every day — but a proposition 65 lawsuit, even one we would eventually win, would be really hard for a company our size to survive.