Prop 65: Answers to Your Questions

By | Prop 65 | No Comments

If you spend much time in California, you’re probably used to seeing warning signs about Proposition 65. They’re on display at restaurants, banks, gas stations, grocery stores, even Disneyland. But why is there a proposition 65 warning on some Redmond products?  Prop 65 has a list of over 900 substances, including some of the trace minerals in our products, which require businesses to post on their products.  Prop 65 is not a simple California regulation and we want to be completely open with you about our products. Read More

Why does Earthpaste have a warning label?

By | Learning | 7 Comments

prop65sign

We love Earthpaste for the same reasons you do — it does a great job with only a handful of  natural, beneficial ingredients. So if every ingredient supports good health, why is there a proposition 65 warning label?

Proposition 65 is a California law designed to protect consumers when they use products containing harmful materials. Because of the way the law is enforced, California residents are used to seeing warnings where you’d least expect them–at banks, at Disneyland, and now, on perfectly natural products like Earthpaste. Read More

How abrasive is Earthpaste?

By | Learning | No Comments

When we got serious about turning our really-really-natural toothpaste idea into Earthpaste, we learned a new word: dentifrice. (Well, one or two of us already knew the word, but the rest of us, the ones who enjoyed normal childhoods, learned it only recently.) Dentifrice is the technical, old-timey term for any paste or powder used for cleaning teeth. In other words, it’s toothpaste.

In a hurry? Short answer: Earthpaste has an RDA score of 105.
But if you’re not in a hurry, you should read the post! We speculate on the tooth fairy’s earning power and explain why toothpaste pH matters. Read More

What brand of essential oil is in Earthpaste?

By | Learning | One Comment

Essential oilsWhen we started experimenting with Earthpaste, we knew we’d rely on quality essential oils for natural flavoring and benefits they can bring. It didn’t take long for us to see  that people who love essential oils really love essential oils, and that, for many of you, brand matters.

For a while, we considered including essential oils by brand — just like we use Real Salt instead of “sea salt” and Redmond Clay instead of “bentonite clay,” we thought we might pick the best oils nature has to offer and put their logo on the tube with the others.

But the research was tricky. We had a hard time telling the difference between really great marketing and really great oils, so we did a hard thing and took the easy way out: we stripped away the brand names, took the oils into the lab, and paid attention to the oils themselves. No labels, no marketing, just essential oils.

In the end, we picked the source that worked best in Earthpaste, and, importantly, aligned most closely with Redmond’s guiding principles: 100% pure, wild-crafted essential oils. We believe nature has it right, and we’re happy we didn’t have to compromise with our essential oils.

I know, you’re still waiting for a brand name, but we’re not going to tell you. We’ll keep this one to ourselves because of the passion people have for their particular brand of oils–the marketing messages are so intense, so divisive, and we don’t want to fuel sales for one brand (“Earthpaste chose our brand! Hooray!”) or upset sales representatives from brands we don’t use.

Basically, in the battle over essential oil brands, we’re determined to stay neutral. We tried them all and picked the one that best matches our values and quality standards, and wound up with amazingly natural toothpaste that you can trust to be as natural as possible.

Isn’t lemon bad for my teeth?

By | Learning | 2 Comments

When we introduced Earthpaste Lemon Twist earlier this year, we knew we had a winning flavor. We were looking for a kid-friendly version of our amazingly natural toothpaste, and we stumbled upon a flavor combination that’s bringing rave reviews from every age group, from toddlers to retirees.

Along with all reviews from happy Earthpaste fans, though, we sometimes have people asking about lemon. Isn’t lemon acidic? Is it really a good idea to scrub natural lemon directly on my teeth? Read More

Is the menthol in Earthpaste natural?

By | Learning | 2 Comments

We created Earthpaste because we were frustrated trying to find toothpaste pure enough for our kids to use. Some brands skipped sodium lauryl sulphate, but not titanium dioxide. Others were fluoride-free but still had glycerin. We wanted toothpaste so pure each ingredient would help support good health, and after a lot of careful research, we made Earthpaste.

Since each Earthpaste ingredient is so important to us, we’re creating a series of posts discussing each one. This post is about the menthol found in Wintergreen and Peppermint Earthpaste.

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Is tea tree oil safe in Earthpaste?

By | Learning | No Comments

We created Earthpaste because we were frustrated trying to find toothpaste pure enough for our kids to use. Some brands skipped sodium lauryl sulphate, but not titanium dioxide. Others were fluoride-free but still had glycerin. We wanted toothpaste so pure each ingredient would help support good health, and after a lot of careful research, we made Earthpaste.

Since each Earthpaste ingredient is so important to us, we’re creating a series of posts discussing each one. We’ll start with the only ingredient our customers ever raise a brow at: tea tree oil.

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